Outsourcing various digital marketing activities such as Search Engine Optimization (SEO) is no longer new in the business landscape. With SEO outsourcing becoming a hotbed for cost-effective solutions targeted for companies of every size and nature, it no longer surprising why more and more businesses looking to free up their internal resources choose this route these days.
Such a trend is evident in the enterprise-scale business sector, where the majority of the companies rely on technical SEO and content development to improve and maintain their presence in the search landscape. Since both SEO and content development takes significant in-house resources and in-depth technical expertise to execute on an on-going basis, it has then become a strategy for many enterprise-level companies to hire an SEO outsourcing agency to do these tasks for them.
Enterprise SEO outsourcing is an extremely effective way to stay competitive in the search arena without compromising total involvement and control over the more important areas of the business. However, just like other outsourcing initiatives, one simple mistake in this endeavor could lead to failed campaigns and wasted money. Choose your SEO agency carefully and make sure they are familiar with Google’s best practices and use SEO techniques that don’t put your website and your business at risk. If you are struggling to find a reputable SEO agency who follows search engine best practices then here are some things to look for.
Your Company’s Role
If you’re a digital marketing manager of a large company and planning to outsource your SEO soon, you must ensure that your investment will run without any issues and deliver nothing else than the optimal performance. To help you achieve such a feat, here are the top tips that can get you started and stay on the right track of SEO outsourcing.
- Assign a Contact from In-House Staff
- Clarify the Role with the Agency
- Check if the Agency Has References and the Experience to Take on Your Project
- Ensure that the Agency Uses a Project Management System
- Request for a Sample Report
SEO is best handled by experts or you run the risk of not just wasting money but you could potentially damage your site and not be able to recover. Working with the right SEO partner who not only understands how Google and other search engines work but they also get your business can provide a tremendous ROI. SEO is an investment and when done right gives an amazing return.