As an online business, you need to make sure that you create a website that first and foremost serves your target audience. However, to take advantage of the lucrative traffic from organic search results, you also need to know how to optimize and promote your website for the best positions on SERP. In this short article, we are going to outline a few of the key ranking factors you need to be aware of in 2020 as the future of SEO changes.
Keyword Searcher Intent
RankBrain is the machine learning part of Google’s ranking algorithm, and it has advanced lots in recent years, making it better at quickly determining the searcher intent behind the search terms inputted. So, when you are carrying out keyword research, you need to understand what is meant by searcher intent. The main types of keyword intent are navigational, transactional, informational and commercial investigational. Once you know searcher intent, you can optimize your website to match the expected needs of traffic from search engines and thus reduce your site’s click-thru bounce rate. That is important because the click-thru bounce rate remains an important ranking factor.
Clean Website Code
Making sure that your website’s HTML code is easy for Google’s bots to crawl, classify and index is something many people overlook. The truth is that if Google can’t render the code on your website, essential content will not be indexed. Furthermore, excess code or poorly formatted code can significantly slow down page loading time, and page loading speed is a crucial ranking factor.
It is predicted that linkless mentions will become an increasingly important ranking factor before the end of 2019. Increasing the number of linkless mentions of your business organically means working on building your brand reputation. You want to get other people talking about your business on all of the most popular social media networks and online media outlets even if they don’t attach a link to your website in the mention.
The number and source of links to your website have been a key metric used by Google to determine a site’s authority for years. Therefore, you should continue to build quality high-quality backlinks in 2019 as part of your SEO marketing strategy. Link relevancy and the use of natural anchor text remain essential.
Voice Search Optimization
As more and more people are now using voice-recognition enabled devices like Google Home and the Amazon Echo to get answers from the internet, optimizing for voice searches has never been more critical. A key thing to know about voice searches is that they tend to be longer, conversational and question-based. Voice search keyword research is something every online business should do. Perhaps one of the easiest ways to start ranking for voice keywords is to add a structured FAQ to your website with many “What?,” “Where?,” “When?,” “How?,” and “Why?” questions and answers.
In 2020, it’s unlikely that your business website is not optimized for mobile browsers, but it’s still worth mentioning that mobile optimization is a crucial ranking factor. According to Plastic Surgeon SEO, sites that fail to support mobile devices may find themselves invisible to searchers in Google’s 2020 search results. While desktop users might be your target audience, the mobile-first update to the indexing and ranking algorithms means even users searching for your website on a desktop won’t see your site in results until it’s mobile friendly.
Above we have talked about some of Google’s key ranking factors, but it’s important for all businesses to ensure they also look beyond Google when creating their online marketing campaigns. The reality is that Apps and social media platforms are also lucrative sources of traffic.