Outsourcing Your Business’s SEO

Outsourcing various digital marketing activities such as Search Engine Optimization (SEO) is no longer new in the business landscape. With SEO outsourcing becoming a hotbed for cost-effective solutions targeted for companies of every size and nature, it no longer surprising why more and more businesses looking to free up their internal resources choose this route these days.

Why Outsource

Such a trend is evident in the enterprise-scale business sector, where the majority of the companies rely on technical SEO and content development to improve and maintain their presence in the search landscape. Since both SEO and content development takes significant in-house resources and in-depth technical expertise to execute on an on-going basis, it has then become a strategy for many enterprise-level companies to hire an SEO outsourcing agency to do these tasks for them.

Enterprise SEO outsourcing is an extremely effective way to stay competitive in the search arena without compromising total involvement and control over the more important areas of the business. However, just like other outsourcing initiatives, one simple mistake in this endeavor could lead to failed campaigns and wasted money.  Choose your SEO agency carefully and make sure they are familiar with Google’s best practices and use SEO techniques that don’t put your website and your business at risk.  If you are struggling to find a reputable SEO agency who follows search engine best practices then here are some things to look for.

Your Company’s Role

If you’re a digital marketing manager of a large company and planning to outsource your SEO soon, you must ensure that your investment will run without any issues and deliver nothing else than the optimal performance. To help you achieve such a feat, here are the top tips that can get you started and stay on the right track of SEO outsourcing.

  • Assign a Contact from In-House Staff
  • Clarify the Role with the Agency
  • Check if the Agency Has References and the Experience to Take on Your Project
  • Ensure that the Agency Uses a Project Management System
  • Request for a Sample Report

SEO is best handled by experts or you run the risk of not just wasting money but you could potentially damage your site and not be able to recover.  Working with the right SEO partner who not only understands how Google and other search engines work but they also get your business can provide a tremendous ROI.  SEO is an investment and when done right gives an amazing return.

Why Your Site Needs SEO

While you may be familiar with SEO you may not completely understand why your site needs SEO and how it can impact your bottom line. Ranking higher in the search engines means more traffic and more traffic means more sales or clients for you.  If you want to understand just what it takes to help boost the rankings for your site the first place you should look are the Google Guidelines in your Webmaster Tools.

In the past agencies and SEO service providers have had a less than stellar reputation.  Many of them used “blackhat” techniques to fool the search engine into giving them better rankings.  When Google makes updates to their algorithm and they do this regularly many of these sites end up penalized.  But search engine optimization agencies who know their stuff can drastically boost your traffic, here is how they do that.

A good SEO team will:

  • Make sure the technical elements are in place to help boost your rankings
  • Make sure that your meta descriptions are included and well written
  • Add high quality content to your site to rank for more keywords
  • Do extensive keyword research so that you show up for relevant products and services
  • Create a plan to make sure that you get solid traffic that converts

When to Hire an SEO Team

The best time to hire an SEO team is now, the second best time is when you are designing or re-designing your website.  They can transform the look and feel of your site to make sure that is built with both the end user and the search engines in mind.

Adhering to Best Practices

You not only want an SEO team that will adhere to best practices that have been outlined by Google but also best practices when dealing with clients. Here are some things that you should look for before you hire anyone to take care of your SEO.

  • Experience: SEO is a learned skill like any other and they should be able to back up their knowledge by showing you results that they have gotten for other clients
  • Knowledge: They should have a working knowledge of Google Webmaster Tools and other products to track your progress
  • Create Content: They should be able to create or at least improve the existing content that is on your site.

You should also look for a team that is transparent with the methods they use.  An SEO company that won’t share with you how they are promoting your site or what changes they are making is not one that you want to do business with.